@snacks @lain There is demand for RTX 6000s and they can have higher margin on them (already very likely do, since they are 1st party only), so stopping production of 5090s, turning them into 6000s instead and selling them at higher price is pure capitalism at display. And as a bonus you can push prices higher in the lower due to the market void left by stopping the production where there is no direct replacement (from AMD). The 6000 having more memory is only a part of this. Now when someone wants a workstation card, they can say "buy RTX 6000, or if you are too poor buy multiple of lower end ones". Increasing demand for both brackets (some will spend more on the 6000, some will be satisfied with lower performance and spend more anyway).